Tom White - Profile and Journalist Details

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Tom White

Tom White

Verified

Writer, Freelance

Los Angeles

Final Covers

Nature , Gardening, Narratives, Personal Interest , Motherhood, Visual Storytelling , Photography

Doesn’t Cover

Politics and world affairs, science

Seniority Positions

Medium Formats

Content

Total articles 827

  • From Heinz to Baileys: the secret to a great brand extension

    By Tom White| The Grocer Verified Thinking about the mixed bag of brand extensions is like watching an ‘I Love the 80s’ TV show. You either fondly recall an old favourite, or look at those oddball follies and wonder how that ever seemed like a good idea. Leveraging the trust and recognition of a brand to enter new markets, attract new audiences and cater to different needs has become a tried-and-tested part of brand management.

    By Tom White · The Grocer

    Feb. 27, 2025

  • Farnham Runners impress at Solent half marathon

    By Tom White| Alton Herald Verified Eight Farnham Runners ran the Solent half marathon, which was the second event of the 2024-25 Hampshire Road Race League (HRRL) season. Conditions were good as the temperature was ideal and there was no rain. The ladies put in an impressive performance to place second of ten clubs in the top table of the league. At the first race, the Overton five-mile race, the A team lay fifth, but they have now moved up to second place.

    By Tom White · Alton Herald

    Oct. 24, 2024

  • From Heinz to Baileys: the secret to a great brand extension

    By Tom White| The Grocer Verified Thinking about the mixed bag of brand extensions is like watching an ‘I Love the 80s’ TV show. You either fondly recall an old favourite, or look at those oddball follies and wonder how that ever seemed like a good idea. Leveraging the trust and recognition of a brand to enter new markets, attract new audiences and cater to different needs has become a tried-and-tested part of brand management.

    By Tom White · The Grocer

    Feb. 27, 2025

As seen in

Company Info

Freelance

Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.

De Pere, Wisconsin, United States