Tony Byrne - Profile and Journalist Details
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Tony Byrne
Verified
Founder/President, Real Story Group
Milwaukee
Beats
economy general news culture lifestyleDigital verification
Automobiles and Health
Content
By Tony Byrne| Real Story Group@ A lot of excitement around AI for Marketing centers on spiffy new features. I can understand that; after all, whodoesn'tlike new features? And anyway, in many cases those features are just showing up willy-nilly in the platforms you already license. A MarTech leader, however, has to juggle multiple dimensions around AI, including ROI, organizational support, business alignment, governance + privacy, and more. AI is quickly becoming a stack challenge.
By Tony Byrne| Medium@ Bitcoin is like Marmite (Vegemite). You either love it or hate it. One of the best investors, the billionaire Stanley Druckenmiller, admitted “I don’t own any bitcoin, to be frank, but I should,” during an investor conference in New York in November 2023. Instead, Druckenmiller said that he had been pulled in by the relative stability of gold, which had built an impressive “brand” over his lifetime now matched by bitcoin: “I’m 70-years-old, I own gold,” Druckenmiller said.
By Tony Byrne| Real Story Group@ A lot of excitement around AI for Marketing centers on spiffy new features. I can understand that; after all, whodoesn'tlike new features? And anyway, in many cases those features are just showing up willy-nilly in the platforms you already license. A MarTech leader, however, has to juggle multiple dimensions around AI, including ROI, organizational support, business alignment, governance + privacy, and more. AI is quickly becoming a stack challenge.
Company Info
Real Story Group
The Real Story Group is an independent technology analyst firm that specializes in evaluating digital marketing and engagement technologies. Founded in 2001 as "CMS Watch," the company rebranded to emphasize its commitment to providing impartial insights that help organizations make informed decisions about omnichannel technology. The firm offers vendor evaluations, stack advisory services, and implementation guidance across nine technology categories, including Web Content Management, Marketing Automation, Customer Data Platforms, and more. Their technical evaluations provide detailed comparisons of leading solutions, focusing on real-world implementation patterns and vendor viability. Operating on a subscription model, The Real Story Group delivers comprehensive reports and advisory services to technology buyers, maintaining a vendor-neutral stance to ensure objectivity. With a team of experienced analysts, The Real Story Group serves enterprise-level organizations looking to optimize their marketing technology stacks. The firm is headquartered in Olney, Maryland, and has a global reach with analysts across three continents.
Milwaukee, United States
+1 800-325-6190
Founded: 2001