Uwern Jong - Profile and Journalist Details
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Uwern Jong
Verified
Co-Founder and Experientialist-in-Chief, OutThere
London
Beats
Biography
Uwern Jong (he/him) is Experientialist®-in-Chief and co-Founder at OutThere, a multi-award luxury and experiential travel media brand rooted in its core values of diversity, discovery and discernment. A luxury travel expert, hotel aficionado and inclusive and intersectional tourism advocate, Uwern was recently awarded by the US Travel Association at IPW for best Destination Feature of the Year, by Travel Trade Gazette (TTG) as Travel Trailblazer of the Year and by Walpole (the association of British luxury brands) as one of the top 50 most influential people in British luxury. He also heads up OutThere’s event series, Icons of Inclusion in London and the LGBT+ Travel Symposium in a number of destinations worldwide. He consults with a number of destinations and brands, helping them diversify their content and visual assets, including Small Luxury Hotels of the World, the Tourism Authority of Thailand, Visit Malta and Belmond. He is also a tourism brand ambassador for the city of Stockholm. Until recently, he served 7 years on the board of IGLTA (the International LGBTQ+ Travel Association) and is on the board of Checking-IN, the UK’s LGBTQ+ Hospitality Employee Resource Network.
diversity inclusiionluxury and experiential travel accessibility and belonging in tourism
Content
Company Info
OutThere
OutThere is a global brand focused on luxury and experiential travel content, emphasizing diversity and discovery. Founded over a decade ago as a niche print magazine for the LGBTQ+ community, it has grown into a multi-platform entity that includes magazine publishing, event production, and content creation. The brand is known for its inclusive storytelling and aims to provide personalized, identity-affirming travel experiences. OutThere offers a luxury print and digital magazine that features narratives from diverse storytellers, a content studio that produces branded and editorial content highlighting minority voices, and event production that curates immersive experiences. The brand also publishes annual reports, such as the *2023 OutThere Luxury Travel Insights*, to analyze trends in high-end travel. Targeting affluent, socially conscious travelers, OutThere appeals to a broad audience, including LGBTQ+ individuals and allies, who seek meaningful journeys that reflect their identities and values.
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'+44 20 3286 3580
Founded: 2010