Vahe Arabian - Profile and Journalist Details
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Vahe Arabian
Verified
Host, State of Digital Publishing Podcast
United States
Beats
Politics , Marketing, Food, Sports , Lifestyle , Branding, Culture , Social Media, Craft Brewing , Fashion, Wine
Content
Audience management’s Goldilocks problem: how publishers get caught between tech that doesn’t work, or is too complex to use
By Vahe Arabian, Nedim Dedic| State of Digital Publishing@ When it comes to audience management, one thing we at Glide see with so many publishers we speak with is that they are caught in a “Goldilocks problem” with their audience and content technology. At one end of the scale, they have built up a web of ill-fitting, generic tools that lean on one another to do basic things the publisher wants
By Vahe Arabian| State of Digital Publishing@ First-party data is finally taking center stage. Buoyed by concerns over third-party cookie deprecation, 78% of publishers are investing in first-party data strategies. The reason? Quite simply, personalized and more relevant user experiences lead to higher engagement and conversion rates. At the same time, publishers are motivated to drive strong advertising performance across multiple channels, made more critical as referral traffic from social and search continues to decline from 2024
Company Info
State of Digital Publishing Podcast
Sydney, New South Wales, Australia