Victoria Masterson - Profile and Journalist Details
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Victoria Masterson
Verified
Senior Writer, Formative Content
London, Edinburgh
Beats
Biography
Writer, video producer, content creator and factual TV development AP with background in print and broadcast journalism. I have produced 100+ short films and animations, working with crews from 2 to 20. My experience includes researching, filming and editing content for BBC The Social, BBC Scotland's digital new talent platform. Freelance journalist for the World Economic Forum through their London agency, Formative Content, and for The Herald newspaper in Glasgow. Former business editor of The Sunday Times and freelancer for the BBC and the Daily Mail. In broadcast news, I was reporter, producer and editor for a UK cable TV channel in London, Newcastle and Edinburgh. Previously on staff at The Herald, The Scotsman, Scotland on Sunday, Business a.m., Edinburgh Evening News and the Press and Journal. MA (Honours) degree in English Literature from The University of Edinburgh. MSc Factual Television postgrad at The University of Stirling.
Environment, Business Technology, Health Economy,News
Promotion of hydrocarbons
Content
Company Info
Formative Content
Formative Content is an independent B2B marketing agency located in outer London, UK. The agency specializes in creating high-quality content for leading brands, utilizing its strong journalistic background to develop effective storytelling strategies. Formative Content became employee-owned in November 2021, enhancing its commitment to its team and clients. The agency offers a variety of content marketing services, including content creation, storytelling strategies, and a journalistic approach to content delivery. It helps global organizations produce engaging, multi-platform content that effectively communicates corporate insights and business narratives. With a team of experienced journalists and writers, Formative Content is equipped to craft content that resonates with diverse audiences across various industries. Rooted in its journalistic heritage, Formative Content values being entrepreneurial, meticulous, straightforward, fast, and human. The agency operates with a flexible, remote work model, allowing its team of over 70 people to collaborate from different locations worldwide while serving clients across continents.
London, , United Kingdom
+44 1494 424595
Founded: 2010