Victoria Masterson - Profile and Journalist Details

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Biography

Writer, video producer, content creator and factual TV development AP with background in print and broadcast journalism. I have produced 100+ short films and animations, working with crews from 2 to 20. My experience includes researching, filming and editing content for BBC The Social, BBC Scotland's digital new talent platform. Freelance journalist for the World Economic Forum through their London agency, Formative Content, and for The Herald newspaper in Glasgow. Former business editor of The Sunday Times and freelancer for the BBC and the Daily Mail. In broadcast news, I was reporter, producer and editor for a UK cable TV channel in London, Newcastle and Edinburgh. Previously on staff at The Herald, The Scotsman, Scotland on Sunday, Business a.m., Edinburgh Evening News and the Press and Journal. MA (Honours) degree in English Literature from The University of Edinburgh. MSc Factual Television postgrad at The University of Stirling.

Content

Total articles 1096

• What are neglected tropical diseases - and what are we doing about them?

  By Victoria Masterson Verified, Rebecca Geldard| Gavi, the Vaccine Alliance@ Neglected tropical diseases (NTDs) affect more than 1 billion people. COP28 pledged to help eradicate 20 NTDs, which include leprosy, rabies, trachoma, dengue and chikungunya, with health set to have a more central role at COP29. The climate crisis is expected to trigger a “catastrophic rise” in public health issues including infectious diseases, according to a World Economic Forum report. Twenty-one tropical diseases cause suffering to over one billion people globally.

  By Victoria Masterson Verified, Rebecca Geldard · Gavi, the Vaccine Alliance

  Oct. 28, 2024

• Neurodivergent women 'urgently' need workplace support around menstrual health

  By Victoria Masterson Verified| Medical Xpress Verified This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility:Neurodivergent women at work are often managing—and hiding—severe psychological distress related to their menstrual health, new research from Heriot-Watt University suggests.

  By Victoria Masterson Verified · Medical Xpress

  Sep. 06, 2024

• Here’s how the shipping industry can decarbonise-electric ferries, wind-powered boats

  By Victoria Masterson Verified| ThePrint Verified Shipping accounts for around 3% of global emissions, but the industry is exploring decarbonization technologies, including biofuels, renewable energy and hybrid systems. An electric ferry is being trialled in Stockholm, Sweden, which uses 80% less energy than a traditional boat. The World Economic Forum’s First Movers Coalition is an initiative to help decarbonize “hard-to-abate” industrial sectors, including shipping.

  By Victoria Masterson Verified · ThePrint

  Aug. 31, 2024

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Company Info

Formative Content

Formative Content is an independent B2B marketing agency located in outer London, UK. The agency specializes in creating high-quality content for leading brands, utilizing its strong journalistic background to develop effective storytelling strategies. Formative Content became employee-owned in November 2021, enhancing its commitment to its team and clients. The agency offers a variety of content marketing services, including content creation, storytelling strategies, and a journalistic approach to content delivery. It helps global organizations produce engaging, multi-platform content that effectively communicates corporate insights and business narratives. With a team of experienced journalists and writers, Formative Content is equipped to craft content that resonates with diverse audiences across various industries. Rooted in its journalistic heritage, Formative Content values being entrepreneurial, meticulous, straightforward, fast, and human. The agency operates with a flexible, remote work model, allowing its team of over 70 people to collaborate from different locations worldwide while serving clients across continents.