Virginia Lee - Profile and Journalist Details
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Virginia Lee
Verified
Contributor and Researcher, Freelance
Chicago
Beats
Biography
Contributing Writer, The Food Institute | Food & Beverage Trend Consultant Virginia Lee is a Chicago-based food & beverage trendspotter and founder of The Curious Foodie LLC. As a contributing writer for The Food Institute, she covers non-alcoholic beverages, better-for-you and functional foods, foodservice, flavor trends, and Korean cuisine — reporting from major industry trade shows and exploring emerging consumer trends. With more than 19 years in consumer insights, innovation strategy, and market trends, Virginia has advised Fortune 500 companies, research agencies, ingredient suppliers, investment banks, and startups on product innovation and U.S. market entry. Her expertise spans food, beverages, dietary supplements, beauty & personal care, and ingredients. Her insights have been featured in The Wall Street Journal, The New York Times, Financial Times, Forbes, BevNET, NPR, and more. She has spoken at Natural Products Expo East, IDDBA Show, PLMA's Annual Private Label Trade Show, and Cosmoprof Cosmetica Brasil. Virginia also creates trend content on TikTok, Instagram, and LinkedIn, bringing an experiential approach to spotting “what’s next” — shaped by years of walking trade show floors, visiting stores, and tasting what’s new.
Culture , Health , Sustainability , Plastics , Environment
Yoga pants.
Content
Company Info
Freelance
Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.
De Pere, Wisconsin, United States
Founded: