Wade Fraser - Profile and Journalist Details
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Wade Fraser
Verified
Content Producer, Boss Hunting
Brisbane
Beats
Travel and FoodCars Business
lakers
Content
By Wade Fraser| Boss Hunting Verified With interstate and international travel well and truly back on the cards, mountains around the world are officially within reach again. The 2022 season has seen bumper snowfall at Australia’s snowfields and nearby slopes in New Zealand, a real treat for all of us venturing out after being under house arrest for the past two winters. The only thing more certain than a million kooks on the slopes at Perisher is that we’ll all be a tad rusty getting back on the skis again after a long drought.
By Wade Fraser| Boss Hunting Verified Brisbane and rooftop venues go better together than Milo and ice cream. The city’s year-round favourable weather, coupled with a population that loves a few cold ones, makes it the perfect locale for sky-high culinary indulgences. What’s more, Brissie has benefitted from a burgeoning hospitality scene in the last few years, marked by an explosion of quality eateries and watering holes. You’ve then got plenty of choices when you’re after the best rooftop bars Brisbane city has to offer.
By Wade Fraser| Boss Hunting Verified Published on 26th November 2021byWade Fraser The recent push away from the traditional hotel model towards ‘boutique and funky’ brings with it some larger questions about the guest purchasing process, such as: why do people choose one hotel over the other? Are holidaymakers drawn in more by good value, a promising location, interesting design, comprehensive amenities, or the idea of astute service? Maybe it’s just that killer rooftop pool.
Company Info
Boss Hunting
Boss Hunting is an Australian men’s lifestyle media company founded in 2012. It began as a Facebook and Tumblr page and launched its website in April 2015. The company has grown into a prominent digital publication, attracting over 1.5 million unique visitors each month as of 2021. It targets men aged 18-44 with content that is both aspirational and practical. The company publishes a variety of editorial content, including articles, reviews, and guides on topics such as cars, travel, fashion, and finance. It also engages its audience through multimedia content and social media platforms, creating a community centered around shared interests. Boss Hunting's revenue model is primarily based on digital advertising, sponsorships, and affiliate marketing, with a focus on optimizing revenue through targeted content. Its niche focus on men’s lifestyle with an Australian perspective sets it apart in the digital media landscape.
Melbourne, Australia
Founded: 2012