Wayne Friedman - Profile and Journalist Details
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Wayne Friedman
Verified
West Coast Editor, MediaPost
California
Beats
Content
By Wayne Friedman Verified| MediaPost Verified Despite tariff-related and economic concerns, a new survey finds 55% of advertisers plan to spend the same amount on TV and streaming advertising this year, according to new research from iSpot. The survey found that 16% believe there will be declines in their budgets (1% to 49%), while 27% will see gains (1% to 49%). Just 1% said they see their budgets climbing by 50% or more. Looking specifically at upfront commitments, overall optimism also shows that just 17% will lower their media budgets.
By Wayne Friedman Verified| MediaPost Verified Although Netflix is no longer disclosing future subscriber numbers, the premium streamer continues to see strong and rising revenue growth (15%) to $10.5 billion for the first quarter of 2025 -- significantly higher than analysts' and company estimates. It also posted higher operating income of $3.3 billion ($2.6 billion in first quarter 2024) with better operating margins of 32%, up from 28% in the year ago period.
By Wayne Friedman Verified| MediaPost Verified Despite tariff-related and economic concerns, a new survey finds 55% of advertisers plan to spend the same amount on TV and streaming advertising this year, according to new research from iSpot. The survey found that 16% believe there will be declines in their budgets (1% to 49%), while 27% will see gains (1% to 49%). Just 1% said they see their budgets climbing by 50% or more. Looking specifically at upfront commitments, overall optimism also shows that just 17% will lower their media budgets.
Company Info
MediaPost
MediaPost is an integrated publishing and content company that serves the media, marketing, and advertising sectors. Founded in 1996 and based in Wilton, Connecticut, it operates as an online resource for advertising media professionals across various platforms, including TV, radio, print, and digital media. The company offers a variety of services tailored to the advertising industry. MediaPost provides comprehensive news coverage, analysis, and insights into trends in media and advertising. It also offers directories and tools to assist businesses in planning and purchasing advertising. Additionally, MediaPost organizes conferences and events that facilitate networking and discussions on key industry issues. The company produces video content featuring interviews and discussions with industry leaders, available on platforms like YouTube. With an estimated annual revenue between $5 million and $25 million and a workforce of 100 to 250 employees, MediaPost plays a significant role in supporting professionals in the media and advertising fields.
New York, New York, United States
+1 212-204-2000
Founded: 1996