West Wilson - Profile and Journalist Details
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West Wilson
Verified
Sports Social and Editorial Producer, Complex
New York
Beats
football or any other sport
Content
By West Wilson Verified| Complex Verified We know the flavors. We know the athletes. But do we know the science? As the timeless front-runner in the hydration drink market, Gatorade has helped athletes peak when their best is needed. I always envisioned that within the company's headquarters, you'd find suited Gatorade higher-ups arguing about flavor recipes. It turns out that the people behind the brand include a bunch of scientists, kinesiologists, and performance coaches.
By West Wilson Verified| Complex Verified James Harden is ready for his first major acting role, if it’s the right fit. If his on-court experience translates on screen, then he’ll be as versatile as they come. After all, the 11-time NBA All-Star has played many roles over his career, from sixth man to league MVP to his current role, at age 35, as the veteran leader of a surprisingly solid LA Clippers squad. The Beard is also a very relatable dude.
By West Wilson Verified| Complex Verified We know the flavors. We know the athletes. But do we know the science? As the timeless front-runner in the hydration drink market, Gatorade has helped athletes peak when their best is needed. I always envisioned that within the company's headquarters, you'd find suited Gatorade higher-ups arguing about flavor recipes. It turns out that the people behind the brand include a bunch of scientists, kinesiologists, and performance coaches.
Company Info
Complex
Complex NTWRK is a media and commerce company formed in 2024 through the acquisition of Complex by the livestream shopping platform NTWRK. This merger creates a unified entity that focuses on youth culture, content, and e-commerce. Headquartered in New York City, with operations in California, the company employs around 280 staff. Originally founded in 2002 as Complex Networks, the company has evolved from a bi-monthly magazine into a multifaceted organization. It produces original programming for platforms like Netflix and Hulu, integrates livestream shopping into its ecosystem, and offers branded content and partnerships. Complex NTWRK also revives its ComplexCon pop-culture convention and reintroduces its magazine as part of its content strategy. The company collaborates with various brands and artists for exclusive product launches and has strategic partnerships, including one with Universal Music Group for music-related content.
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Founded: 2002