Will Richards - Profile and Journalist Details

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Will Richards

Will Richards

Verified

Journalist, BBC

Bath

Final Covers

social justice, LGBTQ+ rights EMEA news,Football and women's sports, politics US news

Doesn’t Cover

Things that bore me.

Journalist Type

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Seniority Positions

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Medium Formats

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Content

Total articles 6

  • Are you making this mistake when marketing your product?

    By Bri Williams, Will Richards Verified, Sarah Green, Bryden Campbell| Smart Company (Australia) Verified Let’s say you are promoting a skincare line. Should you say your ingredients:“Increase the skin cell cycle to reduce the appearance of fine lines “, or “Increase the skin cell cycle to increase the appearance of fullness”? The difference is how directionally consistent your causal chains are, and as revealed in new research, this matters. What’s a causal chain? Let me explain. Casual chains are statements where you say “doing x leads to y”.

    By Bri Williams, Will Richards Verified, Sarah Green, Bryden Campbell · Smart Company (Australia)

    Dec. 08, 2024

  • Inside untouched Frome shop before it shuts for good

    By Clara Bullock, Will Richards Verified| BBC Verified Image caption, Ernest Clothier has been running the shop since 1969By Clara Bullock & Will RichardsA much-loved shop which has remained largely untouched since the 1920s is closing for good. Ernest Clothier is retiring after running feed and seed shop Moore & Toop in Frome, Somerset, since 1969. The shop has not been repainted since it was built in 1922, opening the following year. "I will definitely miss the people, I am sure I will bump into lots of them from time to time," Mr Clothier said.

    By Clara Bullock, Will Richards Verified · BBC

    Feb. 11, 2023

  • Are you making this mistake when marketing your product?

    By Bri Williams, Will Richards Verified, Sarah Green, Bryden Campbell| Smart Company (Australia) Verified Let’s say you are promoting a skincare line. Should you say your ingredients:“Increase the skin cell cycle to reduce the appearance of fine lines “, or “Increase the skin cell cycle to increase the appearance of fullness”? The difference is how directionally consistent your causal chains are, and as revealed in new research, this matters. What’s a causal chain? Let me explain. Casual chains are statements where you say “doing x leads to y”.

    By Bri Williams, Will Richards Verified, Sarah Green, Bryden Campbell · Smart Company (Australia)

    Dec. 08, 2024

As seen in

Company Info

BBC

BBC News is the news division of the British Broadcasting Corporation (BBC), established in 1922. It is the largest broadcast news organization in the world, employing around 5,500 journalists and 7,000 staff globally. The organization produces over 120 hours of content daily across radio, television, and digital platforms, with its headquarters located in London and 50 international bureaus staffed by more than 250 foreign correspondents. BBC News provides comprehensive news coverage through its TV channel, regional programs, and specialized services. It delivers news via BBC Radio 4, BBC World Service, and local stations, while its digital platforms offer live updates and multimedia content. The division produces flagship news programs, in-depth documentaries, and podcasts, catering to both UK residents and international audiences. Funded primarily by the UK television license fee, BBC News focuses on delivering impartial news without subscription fees for its core services.

London, England, United Kingdom

+44 20 8743 8000

Founded: 1922