Will Tracy - Profile and Journalist Details
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Will Tracy
Verified
Photojournalist and Associate Editor, VeloNews
San Francisco
Beats
Video Games , Technology , Gaming
Content
Company Info
VeloNews
Outside Inc., formerly known as Pocket Outdoor Media, is a prominent American company dedicated to sports and recreation. Rebranded in February 2021, it is recognized for its extensive portfolio that supports the outdoor and adventure lifestyle. The company gained fame through its flagship publication, *Outside* magazine, which has inspired readers to embrace an active lifestyle since its launch in 1977. Outside Inc. offers a variety of services and products, including several magazines focused on different aspects of outdoor activities, such as *Peloton* for cycling and *Beta* for mountain biking. Its digital platforms, like Outside Online and Pinkbike, provide rich content, while apps like Gaia GPS and Trailforks enhance outdoor navigation. The company also operates Outside TV, organizes sporting events through AthleteReg, and has expanded into marketing and education with acquisitions like Inkwell Media and Roam Media. Additionally, Outside Shop offers a range of outdoor products, and FinisherPix provides sports event photography services. With a reach of approximately 7.5 million people monthly, Outside Inc. connects with a diverse audience passionate about adventure and fitness.
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'+1 303-440-0601
Founded: 2019