Yashica Dutt - Profile and Journalist Details

Beats

Biography

I grew up in a small town in India, and I hated it. I lived in Delhi for ten years and loved it. I reported from Turkey and marveled at gray Persian cats leisurely perched at lampposts. Now I live in New York and wear a ton of black. I am a journalist and a copywriter, curious about how culture, identity and commerce mold the world around us. After graduating from Columbia Journalism School, I am busy blending that extensive understanding of art, music, theater, television, race relations and feminist discourse with my seven years of reporting and writing experience. I have chased stories and tracked sources in Hungary, Nepal, Bhutan and famous, infamous, little-known places in India. As a copywriter, I specialize in social media, TVCs, website copy, radio scripts, viral campaigns, brochures and print ads. Brands like Whirlpool, Nissan China, Xoom money transfer service, Hero Honda and Citibank have tested and trusted my work. I initiated the social media presence for Brunch, the Sunday magazine for Hindustan Times, one of India's most widely read daily. I managed all social media accounts, trained social media editors and increased the official Twitter following from a couple of hundred to 48,000 when I left for Columbia. Somewhere in between, I also acquired a personal Twitter following of close to 10,000 and a verified account. I am a freelance branding and social media consultant and I’m always looking for a new problem to solve. So if you’ve got a doozy you need hand with, feel free to contact me directly at dutt.yashica@gmail.com.

Content

Total articles 270

• Kamala Harris Isn’t Just Black and Indian — She’s Also Brahmin | The Juggernaut

  By Yashica Dutt

  Oct. 30, 2024

• Shailaja Paik and the Question of Why a Dalit Woman Doesn't Deserve Her Success

  By Yashica Dutt

  Oct. 25, 2024

• The heartless cruelty that comes with being a Dalit woman

  By Yashica Dutt

  Oct. 16, 2024

As seen in

Company Info

Freelance

Freelancer.com is the largest freelancing and crowdsourcing marketplace in the world, connecting over 81 million employers and freelancers across more than 247 countries. Founded in 2009 and based in Sydney, Australia, the platform allows employers to post jobs while freelancers can bid on these projects. It is publicly traded on the Australian Securities Exchange under the ticker ASX:FLN. The platform supports a variety of work categories, including software development, writing, design, and marketing. Freelancer.com also offers contests for creative work, where employers can award prize money to winning entries. Users can choose from different membership plans, including free and paid subscriptions, which provide various benefits. The mobile app enhances project management and communication for users on the go. With a diverse customer base that includes individuals, small businesses, and large enterprises, Freelancer.com plays a significant role in the global online economy.