Yasmin Arrigo - Profile and Journalist Details

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Yasmin Arrigo

Yasmin Arrigo

Verified

Writer In Residence and Non Executive Director, Brixton Finishing School

London

Biography

Award-winning journalist, editor and digital strategist with experience in business and consumer media. I have held both editor and editor-in-chief roles, building and motivating teams of journalists and section editors plus leading video, social media and digital content strategies to ensure all audience targets were exceeded. Recognised by the PPA as one of the leading New Digital Talents of 2018 and recently shortlisted by the Association of Online Publishers in the Best Use of Video category for 2020. Proud to come from a culturally diverse background and champion under-represented talent through mentoring and voluntary work with the Brixton Finishing School for Digital Talent.

Final Covers

consumer trends, events travel, entertainmentLive experiences, creative work brands, marketing

Doesn’t Cover

gamification, apps

Journalist Type

-

Seniority Positions

Content

Total articles 274

  • Why agencies face tougher challenges to retain their All In Champion crowns

    By Yasmin Arrigo| Campaign (UK) Verified Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign AI, our business...

    By Yasmin Arrigo · Campaign (UK)

    Nov. 19, 2024

  • The deprioritisation of DE&I in adland: ‘You talk about race and you see people glaze over’

    By Yasmin Arrigo| Campaign (UK) Verified Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work Regular data-led insight reports from Campaign AI, our business...

    By Yasmin Arrigo · Campaign (UK)

    Apr. 08, 2024

  • The deprioritisation of DE&I in adland: ‘You talk about race and you see people glaze over’

    By Yasmin Arrigo| Campaign (US) Verified Back in 2020, in the wake of George Floyd’s death, black squares began dropping on social media. After the shock came the promises of allyship. Then came the initiatives, in their droves. The advertising industry would change from Shoreditch to the South Bank to the sun-splashed Croisette in Cannes. Hires would be made with a remit to focus on inclusion. Diversity, equity and inclusion (specifically of black, brown and other minority ethnic talent) was, it seemed, finally top of the agenda.

    By Yasmin Arrigo · Campaign (US)

    Apr. 03, 2024

As seen in

Company Info

Twickenham, England, United Kingdom

+44 20 8267 5000