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Yola Mzizi

Yola Mzizi

Verified

Reporter, Business of Fashion (BOF)

New York

Journalist Type

Seniority Positions

Content

Total articles 242

  • What Happened to the High Heel?

    By Yola Mzizi Verified| Business of Fashion (BOF) Verified In the late 1980s, Susan Conlin, then in her twenties working as a bank auditor in Philadelphia, was one of many career women wearing skirt suits, coiffed hair, and high heels to work. Today, a librarian in New Jersey, Conlin’s shoes can still be heard clacking on the marble floors — but she’s become an anomaly. In a staff of 30, she’s the only one still in heels. “We used to have casual Fridays but now everything is casual. Wearing high heels just makes it all feel special,” said Conlin, now 61.

    By Yola Mzizi Verified · Business of Fashion (BOF)

    Apr. 14, 2025

  • Supergoop’s Founder to Exit the Brand

    By Yola Mzizi Verified| Business of Fashion (BOF) Verified Holly Thaggard, the founder of cult-suncare label Supergoop is stepping down from her role as chairwoman and will assume the position of “strategic advisor,” according to an internal company note posted on Reddit. “While she is stepping away from day-to-day governance, Holly will continue to be a champion of Supergoop,” Lisa Sequino, the brand’s chief executive, wrote in the note.

    By Yola Mzizi Verified · Business of Fashion (BOF)

    Mar. 27, 2025

  • What Happened to the High Heel?

    By Yola Mzizi Verified| Business of Fashion (BOF) Verified In the late 1980s, Susan Conlin, then in her twenties working as a bank auditor in Philadelphia, was one of many career women wearing skirt suits, coiffed hair, and high heels to work. Today, a librarian in New Jersey, Conlin’s shoes can still be heard clacking on the marble floors — but she’s become an anomaly. In a staff of 30, she’s the only one still in heels. “We used to have casual Fridays but now everything is casual. Wearing high heels just makes it all feel special,” said Conlin, now 61.

    By Yola Mzizi Verified · Business of Fashion (BOF)

    Apr. 14, 2025

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Company Info

Business of Fashion (BOF)

The Business of Fashion is a London-based media company founded in 2007. It specializes in providing comprehensive coverage of the global fashion and beauty industries, which are valued at $2.5 trillion. The company is known for its authoritative analysis and serves as a vital resource for professionals in these sectors. The Business of Fashion operates a digital platform that offers breaking news, trend reports, and market intelligence on luxury, sustainability, marketing, and beauty. It provides industry insights tailored for creatives, executives, and entrepreneurs, along with advisory services that deliver strategic advice and thought leadership for stakeholders. The company has raised a total of $2.1 million in funding, with notable investors including Index Ventures, Felix Capital, LVMH Luxury Ventures, and the Financial Times. Its mission is to open, inform, and connect the fashion and beauty industries worldwide.

Founded: 2007