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Yoram Wurmser

Yoram Wurmser

Verified

Principal Analyst, EMARKETER

New York

Final Covers

Commerce

Doesn’t Cover

Journalist Type

Seniority Positions

Industries

Medium Formats

Content

Total articles 57

  • Social ad spending skews toward low-consideration products

    By Yoram Wurmser

    Oct. 02, 2024

  • GenAI for ad targeting use case: Finding the right audience

    By Yoram Wurmser

    Nov. 12, 2024

  • GenAI for ad targeting use case: Finding the right audience

    By Yoram Wurmser

    Nov. 12, 2024

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Company Info

EMARKETER

EMARKETER is a prominent market research company based in New York City, specializing in digital marketing, media, and commerce. Founded in 1996, it became a subsidiary of Axel Springer in 2016. The company offers a subscription-based model that provides access to a wide range of resources, including industry reports, forecasts, charts, articles, interviews, case studies, and videos. EMARKETER aggregates and analyzes data from global sources to deliver insights into digital trends. With an annual revenue of $46.2 million and a team of approximately 307 employees, EMARKETER serves businesses and organizations looking to navigate the digital landscape effectively. The company's reports and forecasts are essential tools for making informed decisions in the digital marketing and commerce sectors. Matthias Braun is the CEO, leading the company's strategic initiatives.

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'+1 800-405-0844

Founded: 1996