Yoram Wurmser - Profile and Journalist Details

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Total articles 57

• Social ad spending skews toward low-consideration products

  By Yoram Wurmser| EMARKETER@ Become a ClientGet a DemoPricingOur research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.

  By Yoram Wurmser · EMARKETER

  Oct. 02, 2024

• GenAI for ad targeting use case: Finding the right audience

  By Yoram Wurmser| EMARKETER@ Why genAI? Ad targeting starts with finding the right people. AI has helped marketers do this for years with sophisticated clustering algorithms. These algorithms create segments of people based on certain similarities that indicate their likelihood to respond to an ad. GenAI can make it easier to build these segments on the fly. How will it create impact?

  By Yoram Wurmser · EMARKETER

  Nov. 12, 2024

• GenAI for ad targeting use case: Finding the right audience

  By Yoram Wurmser| EMARKETER@ Why genAI? Ad targeting starts with finding the right people. AI has helped marketers do this for years with sophisticated clustering algorithms. These algorithms create segments of people based on certain similarities that indicate their likelihood to respond to an ad. GenAI can make it easier to build these segments on the fly. How will it create impact?

  By Yoram Wurmser · EMARKETER

  Nov. 12, 2024

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Company Info

EMARKETER

EMARKETER is a prominent market research company based in New York City, specializing in digital marketing, media, and commerce. Founded in 1996, it became a subsidiary of Axel Springer in 2016. The company offers a subscription-based model that provides access to a wide range of resources, including industry reports, forecasts, charts, articles, interviews, case studies, and videos. EMARKETER aggregates and analyzes data from global sources to deliver insights into digital trends. With an annual revenue of $46.2 million and a team of approximately 307 employees, EMARKETER serves businesses and organizations looking to navigate the digital landscape effectively. The company's reports and forecasts are essential tools for making informed decisions in the digital marketing and commerce sectors. Matthias Braun is the CEO, leading the company's strategic initiatives.